Pitaya, a women’s boutique known for fresh, affordable, on-trend styles, is celebrating the back-to-school season with "Welcome Back Wednesday", a shopping event at 282 E. Clayton Street, Athens, Georgia 30601 on Wednesday, August 19, 2026. To celebrate, the first 30 customers in line will receive $30 Pitaya gift cards. The store is designed to feel fun and welcoming—whether you’re popping in between classes, getting ready for game day, or looking for something for the weekend. “It’s back-to-school, it's exciting!” said founder Michael Mazor. “We want to do something fun, simple, and generous to welcome students back and help kick off the semester with some energy.” Doors open at 10:00 a.m. Customers are encouraged to arrive early.